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CRW
Client: Culture Rich World | 2022 | Creative Direction & Brand Identity
Brief:
Develop a logo and clothing collection for Culture Rich World (CRW), representing the strength, beauty, and freedom of African culture through a butterfly and globe motif.
Solution:
I crafted a distinctive identity for CRW by blending a butterfly and globe, symbolizing the brand’s message of cultural richness and global unity. This fusion reflects the strength and beauty inherent in African heritage, conveyed through vibrant designs in the clothing line. Each piece in the collection tells a story of freedom and diversity, aligning CRW with a powerful, visual narrative that celebrates African culture.
Photography by Prince John
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